Artificial Intelligence, or AI, is a technology capable of simulating human intelligence, resulting in numerous benefits for companies in both strategic planning and the optimization and improvement of organizational processes.
Among the competitive advantages, AI can provide greater agility in processes, cost reduction, and an increase in business volume, among others.
Despite appearing straightforward, many companies have not yet managed to identify how to integrate AI into their work routines to take advantage of its benefits and tend to view it as something daunting that may jeopardize the security of data and information.
To assist, we have outlined some tips and examples of how to incorporate it into daily activities.
How to Utilize AI in Various Areas of the Company?
- Marketing
The area that has benefited the most from the advantages of Artificial Intelligence, and is also one of the pioneers, is Marketing, including its variations such as Endomarketing and Internal Communication.
Advertising tools like Google Ads and Facebook Ads, for example, leverage AI optimizations to enhance the results of advertising campaigns and data collection, providing insights for decision-making regarding these investments.
In customer segmentation, the technology contributes based on specific characteristics and behaviors. As a result, Marketing strategies can be better directed.
It can also provide suggestions for relevant topics for your audience, facilitating the creation of content for blogs and social media.
In Internal Communication, AI ensures greater fluidity in satisfaction surveys, allows for the creation of content tailored to each area, and aids in preparing presentations for meetings.
2. Finance
Artificial Intelligence operates in the financial sector with the help of financial and budget management software, optimizing the routines of professionals. It enables the optimization of cash flow control, budget planning, and analysis of performance indicators.
Speaking of analysis, some AIs are already used to examine financial data in order to identify fraud and risks, conduct investment analyses, and even forecast financial performance.
3. Process Automation
The processes within organizations have greatly benefited from Artificial Intelligence, as it can utilize software that assesses processes and identifies ways to optimize and streamline them.
Additionally, it is possible to identify and automate repetitive tasks, such as sending marketing emails, managing sales processes, scheduling interviews, among others. All of this is accomplished with the capability to automate and process collected data.
These automations directly impact efficiency, agility, and the reduction of time and costs without compromising the quality of the processes.
Interact Suite SA Also Offers Artificial Intelligence
The SA Process Manager module, focused on Process Management, in its version 10 now includes Artificial Intelligence in BPM through an AI assistant.
With a simple interaction in the chat, the assistant will come into action and, in a matter of seconds, will provide intelligent suggestions to enhance the workflow. With this tool, you can identify stages of the processes that can be removed, receive suggestions and opportunities for improvement, and even generate a complete model from a simple title and description.
Make Artificial Intelligence work in your favor and optimize your processes!
Visit our website to learn more.
Author:
Bianca Wermann
Journalist, Communication and Marketing Analyst at Interact Solutions.
