If you’re looking for reading that will bring new insights for your career and make you delve deeper into the universe of innovation, you’ve come to the right place.
This week, the Interact blog brings you a selection of the top 6 books on innovation, which will make you go further and consolidate yourself in the work journey.
1 – The innovator’s dilemma
This book was released in 1997, but its structure and narrative serve as a guide even today. By bringing examples of large companies, author Clayton M. Christensen shows why many of them fail when confronting disruptive and incremental technological change.
“The Innovation Dilemma” summarizes the concepts of radical and incremental innovation and emphasizes the importance of listening to the consumer, investing in new products, and facing unexplored markets.
2 – Creativity, Inc. – Ed Catmull
“Creativity, Inc.” is a book for anyone seeking inspiration for their own business. In it, Ed Catmull tells the success story of today’s most important and profitable animation studio, Pixar, and teaches that:
– Technology should never be above a good story;
– Surrounding yourself with people smarter than you makes the environment more prone to innovation;
– Finding the positive side of failure is fundamental to guarantee the next success.
3 – No Rules Rules – Reed Hastings and Erin Meyer
Long considered a model company in disruptive innovation, Netflix has transformed the movie and series market and propelled the streaming universe. In “No Rules Rules”, the company’s president and CEO Reed Hastings teams up with business expert Erin Meyer to talk about the culture of the streaming superpower, which has become an unparalleled example of creativity and adaptation.
4 – The Innovator’s Method – Nathan Furr and Jeff Dyer
If you ever had an idea for a new product or service, but didn’t know how to take the first step to develop it, you can’t help but read “The Innovator’s Methos”.
Through the so-called “innovative method”, the authors show how the tools that emerge from startups, design thinking, and agile development help entrepreneurs in building their own business.
5 – The Lean Startup – Eric Ries
A classic among innovation books, “The Lean Startup” is Eric Ries’ work that explains the tools and methods used by successful startups to turn an idea into a successful business, even with few resources.
The best thing about this book is that all the tips can be used by both beginning entrepreneurs and professionals already consolidated in the market.